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Digital Marketing

Codwa Studio articles and insights about digital marketing to help you make better digital decisions for your business.

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FAQ

Questions about digital marketing

Where should a small business start with digital marketing?
Ideally start with a clear foundation — a specific target audience and goal — before picking channels. After that, it's better to focus on one or two channels most relevant to that audience rather than trying every channel at once without direction.
What's the difference between SEM and SEO in digital marketing?
SEM (including Google Ads) delivers fast traffic because it's paid, but stops the moment the ad budget runs out. SEO takes longer to build organic traffic, but the results are more sustainable without a per-click cost.
Is digital marketing just about social media?
No. Social media is just one channel. Effective digital marketing usually combines several channels — website, SEO, SEM, email, and social media — based on where the target audience actually is.
How do you measure whether a digital marketing strategy is working?
It comes back to the original goal — whether that's traffic, leads, or sales conversion. What matters is setting clear metrics from the start, so results can be evaluated objectively rather than just "feeling busy".