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SEM & Google Ads management services

Make your search ad campaigns more focused, measurable, and built around business results.

We help businesses plan and manage SEM campaigns across campaign structure, keyword targeting, ad copy, and landing pages so paid traffic becomes more relevant and every part of your budget has a clear purpose.

Ideal for B2B businesses, e-commerce stores, service companies, and businesses looking to generate leads or sales through Google Ads and paid search.

Discuss your SEM needs
Before having a structured SEM strategy

Your ads are running, but it is difficult to know whether your budget is actually producing results.

Paid search campaigns can quickly consume budget when account structure, targeting, ad messaging, conversion tracking, and landing pages are not planned properly.

  • Ad budget is spread across keywords or campaigns without a clear understanding of their contribution to leads or sales.
  • Campaign and ad group structures are too mixed together, making them difficult to analyze, test, and optimize.
  • Ad messaging does not fully match the keyword or landing page, creating a weaker user experience and lower conversion potential.
SEO vs SEM

Two different ways to earn search visibility

SEO

Builds organic visibility gradually, over time.

Explore our SEO service →
SEM

Buys targeted visibility right when search intent is high.

How SEM actually works

The SEM optimization loop

Paid search is not just "running ads." It is a system that learns—every click, conversion, and performance signal becomes input for the next round of optimization.

  1. 01 Search
  2. 02 Click
  3. 03 Landing
  4. 04 Conversion
  5. 05 Learning
  6. 06 Optimization

Then back to Search—with better data.

What you get from this service

SEM deliverables tailored to your campaign goals

We support your campaigns from initial audit and planning through ongoing optimization, with a focus on clear structure, relevant traffic, and measurable performance.

01

SEM account & Google Ads audit

We review campaigns, ad groups, keywords, targeting, ad copy, conversion tracking, and connected landing pages to identify issues and optimization opportunities.

02

Keyword research & campaign structure

We organize keywords around search intent and business goals, then group them into campaign and ad group structures that are easier to manage and optimize.

03

Ad copy & search campaign optimization

We align ad messaging with keywords and landing pages and test variations to find approaches that are more relevant to your audience.

04

Landing page & conversion alignment

We review the relationship between your ads and destination pages so users experience a consistent journey from search result to the intended action.

05

Performance monitoring & reporting

We monitor metrics such as spend, clicks, CTR, CPC, conversions, and cost per conversion to help determine the next optimization priorities.

Real proof

A campaign we have actually worked on

A real project from our portfolio that involved managing paid campaigns and conversion tracking.

Example use cases

B2B lead generation campaign. Result: More relevant search traffic and a clearer campaign structure for optimizing cost per lead.

Google Ads for a service business. Result: Performance across services became easier to compare and budget optimization opportunities became clearer.

E-commerce Google Ads campaign. Result: Budget management became more focused and product categories with stronger growth potential were easier to identify.

Digital Growth

Griya Aqilah Serang – Digital Campaign & Local SEO

A digital marketing and local SEO project focused on improving local search visibility, generating more relevant WhatsApp leads, and creating a more measurable foundation for campaign performance.

Result The project established a more structured digital marketing foundation, improved local visibility, and created stronger readiness for performance-focused growth activities.

View the full portfolio
How we work on SEM

A structured SEM process from audit to ongoing optimization

We keep every stage clear so you understand what is being improved, what is being tested, and how campaign performance is measured.

01

Discovery & account analysis

We understand your business goals, target audience, offer, budget, conversion goals, and current Google Ads setup before defining priorities.

02

Keyword, structure & campaign strategy

We map keywords and search intent, build or restructure campaigns and ad groups, and define the direction for messaging and experimentation.

03

Launch, testing & optimization

We launch campaigns, monitor performance, test ad variations, refine targeting, and focus optimization efforts on areas with the strongest potential for improvement.

04

Reporting & performance review

We report performance using metrics relevant to your business goals and use the results to determine the next optimization priorities.

SEM packages & approach

SEM packages tailored to your account and campaign goals

New accounts, accounts that need restructuring, and active campaigns require different approaches. The scope can be adapted to your budget, targets, and campaign complexity.

Start SEM audit & initial setup
An audit of your account, keywords, campaign structure, ad groups, tracking, and landing pages, followed by setup or prioritized recommendations. Best for: businesses starting with Google Ads or businesses with an existing account that lacks a clear structure.
Run Monthly Google Ads management
Ongoing campaign management and optimization, including keyword refinement, negative keywords, ad testing, bid or budget reviews, and performance evaluation. Best for: businesses already running paid search and looking to improve efficiency and performance consistently.
Connect SEM & conversion optimization
An integrated approach connecting ad optimization with landing pages, conversion tracking, and the user journey to improve traffic quality and conversion opportunities. Best for: businesses where leads, inquiries, bookings, or sales are the primary campaign goals.
Before you start

SEM usually fits well when

Ideal for B2B businesses, e-commerce stores, service companies, and businesses looking to generate leads or sales through Google Ads and paid search.

Worth addressing first when

SEM works best when there is a landing page ready to receive traffic and enough budget to gather meaningful data. If that foundation isn't there yet, it often makes more sense to sort it out first.

Just getting started and want the bigger picture first?

Digital marketing for small business: from basics to getting started
Frequently asked questions

Common questions about SEM & Google Ads services

What is SEM and how is it different from SEO?
SEM, or Search Engine Marketing, includes marketing strategies through search engines with a focus on paid traffic such as Google Ads. SEO focuses on improving organic visibility without paying for each click. Both can be used together as part of a broader search marketing strategy.

What is the minimum budget needed to run Google Ads?
There is no single budget that works for every business. A reasonable budget depends on keyword competition, cost per click, geographic targeting, customer value, conversion rate, and campaign goals. We help determine campaign priorities based on these factors.

Can Codwa Studio manage an existing Google Ads account?
Yes. We can start with an audit of your existing account to understand campaign structure, keywords, ads, conversion tracking, and previous performance before identifying areas that should be improved or expanded.

Does SEM management include keyword research?
Yes. Keyword research is an important part of SEM planning because it helps identify relevant search queries, understand search intent, organize keywords, and avoid spending budget on searches that do not align with your business goals.

Is SEM limited to Google Ads?
No. SEM generally refers to marketing through search engines and can include different paid search platforms. Google Ads is one of the main platforms we can work with depending on your target audience and campaign requirements.

Does SEM optimization include landing pages?
Landing pages can be part of an SEM strategy because the relationship between keywords, ads, and destination pages affects the user experience and conversion potential. We can review the landing pages used in your campaigns and provide optimization recommendations depending on the project scope.

How often should Google Ads performance be monitored?
Monitoring frequency depends on traffic volume, budget, campaign type, and how quickly performance can change. Active campaigns generally benefit from regular monitoring and evaluation so issues and opportunities can be addressed without unnecessary delays.

Does Codwa Studio guarantee a specific number of leads or sales from Google Ads?
We do not guarantee a specific number of leads or sales because paid search results depend on factors such as market demand, competition, offer, pricing, landing page performance, and customer behavior. We focus on campaign structure, targeting, ad relevance, tracking, and optimization factors that can be controlled to improve the potential for better results.
Ready to improve your Google Ads performance?

Let’s build an SEM campaign that is clearer, more measurable, and aligned with your business goals.

Share your targets, budget, and current ad account setup. We’ll help identify the areas worth improving and define a realistic SEM approach for your business.

Talk to our team