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Tools

Campaign Link Kit

Create UTM links, WhatsApp links, and QR codes for a campaign in one place.

Build a tidy campaign link, then turn it into a WhatsApp link or QR code ready to share.

1

Build a UTM link

Label your campaign so its performance can be read in GA4.

2

Build a WhatsApp link

Send prospective customers into a conversation with a clear first message.

Use the country code, with no plus sign, spaces, or a leading zero.

3

Create a QR code

Choose a link you created, then download a QR code for a poster, catalogue, or bio.

Links and QR codes are created directly in your browser. No account, tracking, or data storage.

A tidy link makes a campaign easier to measure

Campaign Link Kit helps you distinguish traffic from Instagram, WhatsApp, ads, email, or printed materials. UTM parameters give your analytics context, a WhatsApp link removes friction from starting a conversation, and a QR code connects offline material to a measurable page.

Frequently asked

Questions about the Campaign Link Kit

What are UTM parameters?
UTMs are small labels added to a URL, such as utm_source and utm_campaign. Analytics tools such as GA4 read them to show where visitors came from and which campaign brought them in.

Does a UTM link change the destination page?
No. The destination page stays the same. The parameters are only added to the link so analytics can recognise the visit source.

Can I use this for a WhatsApp link in my Instagram bio?
Yes. Enter your number in international format and a first message, then copy the generated link for an Instagram bio, website button, or promotional material.

Will this QR code expire?
No. The QR code contains a regular link and does not use a Codwa redirect service. As long as your destination link remains active, the QR code can be scanned.

Is my campaign data stored?
No. Link building and QR code generation both happen directly in your browser.