Instant generators

Campaign Link Kit

Create UTM links, WhatsApp links, and QR codes for a campaign in one place.

Build a tidy campaign link, then turn it into a WhatsApp link or QR code ready to share.

Build a UTM link

Label your campaign so its performance can be read in GA4.

Ready-to-use UTM link
Example — type to replace it.

    


    

        

            
Build a WhatsApp link
Send prospective customers into a conversation with a clear first message.

            

                
                
                
Use the country code, with no plus sign, spaces, or a leading zero.

            

            

                
                
            

            
            
        

        
Ready-to-use WhatsApp link
Example — type to replace it.

    


    

        
Create a QR code
Choose a link you created, then download a QR code for a poster, catalogue, or bio.

        

            

                
                
            

            
            
        

        
        

            
            
        

    


    
Links and QR codes are created directly in your browser. No account, tracking, or data storage.



    


            
        

            

                
About this tool

                
A tidy link makes a campaign easier to measure

                
Campaign Link Kit helps you distinguish traffic from Instagram, WhatsApp, ads, email, or printed materials. UTM parameters give your analytics context, a WhatsApp link removes friction from starting a conversation, and a QR code connects offline material to a measurable page.

            

        

    
            

            

                
How to use it

                
How to build consistently named campaign links

                
Choose a naming pattern before sharing links so traffic from Instagram, WhatsApp, email, ads, and print stays easy to compare in analytics.

                

                    

                        
Practical example

                        
An Instagram promotion

                        
Input: URL https://example.com/promo, source instagram, medium social, campaign october-promo.

                        
Result: https://example.com/promo?utm_source=instagram&utm_medium=social&utm_campaign=october-promo

                    

                    

                        
Mistake to avoid

                        
Avoid inconsistent UTM names

                        
Instagram, instagram, and IG can appear as separate sources. Choose one convention, document it, and test every link and QR code before publishing.

                    

                

            

            
    
                                    
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    Enter the URL and campaign labels
    
                            
    Add the destination, source, medium, and campaign. Use lowercase and the same naming convention across every channel.
    
                        
    
                    
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    Choose how to share it
    
                            
    Copy the UTM link directly or place it in a WhatsApp message so prospective customers arrive with useful context.
    
                        
    
                    
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    Create and test the QR code
    
                            
    Choose the source link, download the QR code, and scan it on another device before printing or publishing it.
    
                        
    
                    
    4. 
                            

        

    
            

            

                
Frequently asked

                
Questions about the Campaign Link Kit

                
            

            

                                    

                        
What are UTM parameters?

                        
UTMs are small labels added to a URL, such as utm_source and utm_campaign. Analytics tools such as GA4 read them to show where visitors came from and which campaign brought them in.

                    

                                    

                        
Does a UTM link change the destination page?

                        
No. The destination page stays the same. The parameters are only added to the link so analytics can recognise the visit source.

                    

                                    

                        
Can I use this for a WhatsApp link in my Instagram bio?

                        
Yes. Enter your number in international format and a first message, then copy the generated link for an Instagram bio, website button, or promotional material.

                    

                                    

                        
Will this QR code expire?

                        
No. The QR code contains a regular link and does not use a Codwa redirect service. As long as your destination link remains active, the QR code can be scanned.

                    

                                    

                        
Is my campaign data stored?

                        
No. Link building and QR code generation both happen directly in your browser.