Tools
Schema Markup Generator
Generate ready-to-use JSON-LD structured data — Article, FAQ, Product, and more.
What is structured data, and why does it matter?
Structured data (in JSON-LD format) is a way of explicitly telling search engines and AI what your page actually is — an article, an FAQ, a product with a specific price. With a clear structure, Google (and increasingly, AI answer engines) can "understand" your page more easily, and sometimes display it more prominently in search results.
Frequently asked
Questions about the Schema Markup Generator
Where does this code go on my page?
Place it inside your page's head tag, wrapped in a script tag with type application/ld+json, usually right before the head tag closes.
Does adding schema guarantee a rich snippet?
No — schema only gives Google a signal. Whether to show a rich result is still their algorithm's call, and that policy shifts over time.
Should I validate it before publishing?
Strongly recommended — use Google's Rich Results Test to make sure the format is valid and there's no error that would get the schema ignored.
What's the difference between JSON-LD and microdata?
Both are valid for Google, but JSON-LD is generally preferred because it's separate from your HTML (it doesn't mix with the page markup), making it easier to manage and less error-prone.
